Matcha is a type of powdered green tea that is shade-grown, all-natural and originated in Japan. Unlike other teas, Matcha undergoes a number of additional steps in the production cycle, such as shade growing, hand picking and stone grinding, before it makes its way into your cup

The leaves are carefully selected, steamed to prevent oxidation, and then dried. Afterward, the dried leaves are ground into a fine powder, resulting in matcha.

The production process for matcha involves shading the tea plants for several weeks before harvest. This shading process stimulates the growth of chlorophyll and other beneficial compounds, giving matcha its vibrant green colour. 

The leaves are then carefully stone-ground into a fine powder, which is consumed by whisking it with hot water or incorporating it into various recipes.

Matcha is known for its distinctive flavour, which is often described as grassy, vegetal, and slightly sweet. It has a rich aroma and a smooth, velvety texture when properly prepared. 

Matcha is valued not only for its taste but also for its potential health benefits, as it is packed with antioxidants, vitamins, minerals, and amino acids.

Due to its unique growing and production methods, matcha is considered a premium tea with a distinct flavour profile and nutritional profile. 

Overall, matcha offers a concentrated and flavourful way to enjoy green tea, along with potential health benefits and versatility in its usage.